The men's fragrance, Prada Luna Rossa Black Eau de Parfum, the first eau de parfum in the Prada Luna Rossa family, is derived from the shock of urban exploration, from the sense of excitement one feels when discovering a new side of oneself. everyday landscape. The inspiration of the fragrance can be described as that moment of reflection; It's the delicious space between work and play. It's the moment when a satisfying work week officially ends, when the city itself seems to come to life. Like a lively center full of possibilities and dangers, the sweetest details bubble over the woody amber for a fascinating, almost disorienting effect.

BAD BOY EXTREME Eau de Parfum Extreme is a bold evolution of the iconic BAD BOY fragrance, expressing the strong bond of brotherhood. Fascinatingly playing with the contradictions that define modern men, this extraordinary fragrance breaks new ground with its unexpected combination of sustainably sourced ingredients.

The new Acqua di Giò Profondo men's perfume by Giorgio Armani is an invitation to disconnect MARINE AND CITRUS NOTES Acqua di Giò's iconic marine notes are modernized with AQUOZONE, a next-generation aquatic molecule that brings a new dynamic and iodic freshness. The combination of bergamot and green mandarin from Brazil gives the composition an explosive, juicy and effervescent character.

Terre d'Hermès Eau Givrée Perfume for Men Eau de Parfum The new Terre d'Hermès Eau Givrée Eau de Parfum represents the warmth of ice: fresh and intense at the same time. Within the Terre d'Hermès collection, inspired by man's relationship with the earth, his humble and harmonious dialogue with nature and the elements, Terre d'Hermès Eau Givrée explores a new territory in which freshness and strength are find.

Luna Rossa Ocean Eau de Parfum intensifies the Eau de Toilette, further boosting the facets of sophistication and sensuality, increased by innovation. AmberXtreme®, a cutting-edge molecule that enhances the intensity and diffusion power of the ingredient, increases the potency of fragrances. The top notes open with the invigorating and sparkling sensation of grapefruit, sublimated by the presence of fresh and spicy juniper berries and spicy elemi essence that creates an aromatic wave. Sage forms the heart, offering a warm amber note and outlining the note by revealing its powerful facets of lavender and honey. Next, the creamy iris accord characteristic of Luna Rossa Ocean is revealed, awakened here by the vitality of incense.

The new refillable men's fragrance from Yves Saint Laurent

The expression of the man you are, with all your nuances. A statement of modern masculinity, which accepts all its facets and emotions.

The first woody floral fragrance from YSL BEAUTY for a trail of modernity with contrasts.

It begins with a fresh and vibrant accord made of a heart of Calabrian bergamot and a vert of bergamot. At the heart, a pure and intense orange blossom absolute from Tunisia, created for YSL beauty. To finish, a woody, sensual and textured accord made from a heart of Indonesian patchouli and Ambrofix™.

A YSL figurine in a jar. Elegant. Fluid.

A black lacquered piece with nuances in which you can see yourself. In the center, embedded in the glass, YSL's iconic Cassandre logo.

Born in Roma Uomo by Valentino is an Eau de Toilette for men belonging to the Woody Aromatic olfactory family launched in 2019. This new fragrance celebrates the roots of the brand, the individuality and the personality that characterizes it in an authentic Haute Couture creation. Elegance represented with carefully selected olfactory notes, such as the spicy freshness of salt and ginger, the absolute of violet leaves with an intense aromatic character or the vibrant and masculine vetiver so fashionable in contemporary perfumery. TIMELESS NOTES. This perfume has a timeless character that makes it an ideal option for any season of the year. It can be used both day and night, it has great versatility.