With the passage of time, a gap opens up between the age that women identify with and the age that their eye contour reveals. The skin's self-regeneration process is disrupted and ageing is accelerated. HELENA RUBINSTEIN laboratories have discovered a new global antidote against skin aging that transforms the eye contour. This eye serum smoothes the skin and illuminates the eyes for a more youthful and radiant appearance.

Prodigy Reversis serum draws inspiration from a field of research that has garnered two Nobel Prizes, senescence, to combat the effect of the passage of time on the skin. Over the years, senescent cells secrete a series of toxic molecules known as senescence-associated secretory phenotype (SASP). Prodigy Reversis Serum, a breakthrough discovery made from snow flower (Leontopodium alpinum) extract and stem cells, inhibits the effects of SASP. The formula of this serum promotes skin regeneration from the inside.

With the passage of time, a gap opens up between the age women identify with and the age their skin reveals. The skin's self-regeneration process is altered and ageing is accelerated. In 2017, Helena Rubinstein continues to push the boundaries of cellular ageing and innovates with a global antidote to skin ageing, PRODIGY REVERSIS NIGHT, a complete anti-ageing skincare routine that acts at the ideal time: at night, when cells regenerate. Day after day, the skin gains freshness, elasticity and softness, and acquires a rested appearance. It can be applied as a night cream or mask.

Ultra-light fluid with UV protection. At the forefront of cellular science with its Prodigy Cellglow skincare range, HELENA RUBINSTEIN goes one step further by developing a radiant new ally to protect and enhance the skin's radiance: Sheer UV Rosy Fluid. Feel the power of Edelweiss stem cells, a flower with infinite power and resistant to the most extreme conditions of the Swiss Alps. This pink fluid envelops the skin with a luminous veil. This ultra-light and imperceptible texture provides high anti-UVA, anti-UVB and anti-pollution protection. Protected and toned skin, radiant with youth and full of life. Rosy UV fluid, SPF 50 PA ++++.

YEARS OF BREAKTHROUGH CELLULAR INNOVATION TO BRIGHTEN YOUR SKIN'S FUTUREDiscover the power of stem cells from the Edelweiss flower, a flower that can withstand the most extreme conditions in the Swiss Alps (freezing temperatures, high UV exposure, strong winds). From this force of nature, we have extracted stem cells to unleash its infinite power. Enriched with two other Edelweiss extracts, the PRODIGY CELLGLOW range combats the signs of ageing and revitalises the skin's radianceThanks to the power of the Supreme of Edelweiss™, the LIGHTENING EYE TREATMENT enhances cell renewal to redensify the eye contour.

Feel the power of Edelweiss flower stem cells with a light and refreshing essence With vitamin CG and glycolic acid, it reveals rejuvenated, crystal clear skin. With this essence, the skin is prepared for the next steps of the care routine. Skin looks radiant, youthful and full of lifeRESULTS: The crystalline skin appears luminous and exfoliated.

Feel the power of Edelweiss flower stem cells. Growing in the peaks of the Swiss Alps, in extreme climatic conditions, this flower has infinite power. The stem cell extraction combined with two other extracts from the same flower, gives rise to the Cellular Supreme of Edelweiss™. The cream, enriched with LHA and tetrapeptides, features an enveloping balm that melts into the skin for a comfortable feel, a redensifying effect and long-lasting radiance. Skin looks radiant, youthful and full of lifeRESULTS: Skin is intensely nourished and redensified, recovering long-lasting radiance.

Visibly infused with millions of native plant cells, Powercell Skinmunity essence revitalizes and strengthens skin even in the most hectic lifestyles. Its ultra-moist texture reinforces the signs of youthful skin day after day: it increases softness, enhances deep hydration and renews a healthy glow. Skin reveals the full power of its youthfulness. REINFORCES THE SIGNS OF YOUTH +83% smoother skin +81% hydrated skin / 5 layers of hydration +81% more comfortable skin

For the first time in one treatment, the equivalent of 15 days of eye care, in a single application. Combining in an unprecedented formula the extraordinary power of marine fennel plant stem cells and the properties of biocellulose, HELENA RUBINSTEIN laboratories have invented the first SOS Eye Mask for a boosting effect for an immediately visible youthful complexion. Combining well-being and efficacy, the Eye Mask captures the active ingredients of the treatments for an immediate "second skin" effect.IMMEDIATE ANTI-AGEING EFFECT - IMMEDIATE SMOOTHING - IMMEDIATE LIFTING EFFECT.

Helena Rubinstein introduces POWERCELL SKINMUNTIY, the skin defense shield with POWERCELL SKINMUNTIY cream, to strengthen and protect the skin. STRENGTHEN skin: native plant cells to strengthen skin. PROTECT the skin: the Defense Complex regulates and optimizes its external defenses. Irregularities are blurred and the skin is strengthened to reveal healthy skin and provide a feeling of intense comfort

At night, the skin reactivates its youthfulness mechanisms to repair the alterations suffered during the day and restore its hydrolipidic film. The cutaneous microcirculation is optimal and favours the penetration of cosmetic active ingredients. HELENA RUBINSTEIN laboratories have developed a new tailor-made product to continuously strengthen the skin during the night: POWERCELL NIGHT RESCUE, a night cream that acts to limit the effects of skin ageing. Native plant cells act throughout the night to reduce the impacts of skin aging.

Throughout the day, the skin is subjected to various aggressions that generate the production of free radicals in the epidermis. The epidermis is covered with a thin layer of dust, sebum and fine pollutant particles. As the skin is suffocated, it looks dull and coarse. HELENA RUBINSTEIN laboratories have developed a new weekly product to block impurities: POWERCELL ANTI-POLLUTION MASK. This new exfoliating balm removes with water and purifies the skin while ensuring its comfort.

The daily dose of energy for youthful and radiant skin. Concentrates all the effectiveness of plant stem cells and the Defense Complex HELENA RUBINSTEIN innovates skin care with POWERCELL SKINMUNITY emulsion and its unique blend of two revitalizing actives This powerful emulsion contains the same concentration of plant stem cells and Defense Complex as POWERCELL SKINMUNITY cream. It also includes Spirulina, which, with its antioxidant properties, helps the skin protect itself from external aggressions. It improves skin's appearance even in urban conditions and reduces imperfections.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of the composition of young skin, is the main protein that provides density to the skin. In 2013, Helena Rubinstein Laboratories revealed two fundamental collagens involved in the deformability of the dermis, the "shape memory" collagens: Collagens XII and XVI.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of the composition of young skin, is the main protein that ensures the skin's resistance and gives it density. When it diminishes, the eye contour loses its tone, the eyes sag and no longer reflect light properly: the skin becomes dull and wrinkles are fixed around the eye.

A revolutionary anti-aging treatment with exceptional results.One of the sciences that according to M-I-T will change the medicine of the future.For the first time a cutting-edge technology applied to cosmetics: Glycobiology.Exceptional results: from the first application, more luminous skin; after 7 days of application, smoothed wrinkles; after 1 month, redensified skin.Make-up remover Oil Eau 3 in 1: Make-up remover Oil in gel, for intense and resistant make-up.Effectively removes make-up from face and eyes.Intense comfort and optimal tolerance.

For all women who wish to cleanse their skin in depth with an exfoliating product free of granules. It transforms into a light non-greasy oil under the combined action of skin warmth and massage. On contact with water, the oil transforms into a light emulsion. With its biological action, this exfoliator is a soft and creamy gel that transforms the classic gesture of cleansing into a surprising experience and offers a delicate and effective exfoliation, even for sensitive skin.After its application, the skin becomes soft and velvety...The skin is perfectly prepared for make-up.

A seducer with a devastating appeal, with a dark beauty that sweeps away everything in its path. A night full of promise... we present La Nuit de L'Homme Baume deodorant by Yves Saint Laurent.It stands out for its oriental character and its olfactory shocks. Inspired by the successful perfume L'Homme, this one is softer and more seductive than the original.Fresh OrientalTop notes: bergamot, floral notes and cardamom; middle notes: lavender and cedar; base notes: coumarin and vetiver.